Attracting people who are interested in a product or service is simple, so is baking a cake. But unless you bake cakes every day, you probably need a recipe to follow, just like you need to have a(...)
I admit, I am a direct mail junkie.
Without a doubt I spend more time looking over my mail than your average consumer. I was literally born into an environment where I was immersed in direct(...)
There is a fine line in direct mail design as too many images or too much text can turn people off. The first thing that gets noticed in direct mail is the design and confusing your audience with(...)
Eventually, every business reaches that marketing fork-in-the-road: Direct mail marketing or targeted email marketing? Each path has its pros and its cons. Each has been accused of becoming obsolete(...)
Direct Mail Advertising: Is Bigger Better?
Target Apartment Renters by Their Estimated Monthly Rent Payment
Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines
Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) last year, according to(...)