January 15, 2018
BY: Ruben Leon CATEGORY:

19 Steps to a Profitable Mailing

Attracting people who are interested in a product or service is simple, so is baking a cake. But unless you bake cakes every day, you probably need a recipe to follow, just like you need to have a(...)

February 18, 2014
BY: spectrummailinglists CATEGORY:

How to apply Direct Mail Principals when creating your eMail Campaigns

I admit, I am a direct mail junkie.

Without a doubt I spend more time looking over my mail than your average consumer.   I was literally born into an environment  where I  was immersed in direct(...)

BY: spectrummailinglists CATEGORY:

5 Design Tips every newbie needs to know & every novice needs to remember.


There is a fine line in direct mail design as too many images or too much text can turn people off. The first thing that gets noticed in direct mail is the design and confusing your audience with(...)

January 14, 2014
BY: spectrummailinglists CATEGORY:

Direct Mail Copywriting Tips

Direct Mail Copywriting Tips

48 idea-starters for letter and email openers

Visit Pat Friesen's Blog:  Word Chocolate: 48 idea-starters for letter and email openers

BY: spectrummailinglists CATEGORY:

Opt-In Email vs. Direct Mail

Eventually, every business reaches that marketing fork-in-the-road: Direct mail marketing or targeted email marketing? Each path has its pros and its cons. Each has been accused of becoming obsolete(...)

November 15, 2013
BY: spectrummailinglists CATEGORY:

Marketing Maven David Ogilvy


The Marketing & Advertising Guru, David Mackenzie OgilvyCBE, (23 June 1911 – 21 July 1999), was an advertising executive. He is widely hailed as "The Father of Advertising."[1] In 1962,Time(...)

October 24, 2013
BY: spectrummailinglists CATEGORY:

Direct mail response rates beat digital!

DMA: "Direct mail response rates beat digital"

Despite the perception in the marketing industry that direct mail and telemarketing are less effective than digital channels, the Direct Marketing(...)

September 19, 2013
BY: spectrummailinglists CATEGORY:

Direct Mail Advertising : Is Bigger Better?

Direct Mail Advertising: Is Bigger Better?


August 30, 2013
BY: spectrummailinglists CATEGORY:

Apartment Complex Mapping

Target Apartment Renters by Their Estimated Monthly Rent Payment

July 17, 2013
BY: spectrummailinglists CATEGORY:

Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines

Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines

Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) last year, according to(...)




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